The Canopies
Building a brand that escapes the ordinary
Residential developments often come across as forgettable, flat, and flavorless. Forestar's new MPC had to have a lush + lively brand identity, presenting itself as a place where future residents would already feel at home.
We developed a brand name along with a written + visual identity for Forestar’s newest master-planned community that defies what's been done.The Canopies name and branding evoke skyward emotions and capture the essence of the landscape of Splendora, TX — reinforcing the community’s vision while distinguishing it from competitors and Forestar's existing portfolio.
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Visual Brand Identity
Copy Guidelines
OOH Signage Campaign
Marketable Land Plan
Branded Merchandise
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our impact
Pending official launch
