What Does It Mean to Be Creatively Underserved—and Why Does It Matter?
spoiler alert: it's the ultimate opportunity for brands ready to stand out.
At Made in July, we’re all about breaking molds. One of the terms we’ve coined—and proudly built our agency around—is “creatively underserved.” But what does that mean, exactly? And why does it matter?
What Is “Creatively Underserved”?
Simply put, the creatively underserved are businesses that traditional high-gloss, award-driven creative agencies tend to overlook. These are brands that don’t fit the sleek, sexy mold often associated with big-budget campaigns and portfolio-worthy work.
We’re talking about industries like:
- Law firms and private medical practices
- Construction and repair services
- Residential and commercial developers
- Independent energy providers
- Non-profits and startups
For agencies chasing shiny trophies, these clients might not seem glamorous. But for us? They’re exactly who we want to work with.
Is Being Creatively Underserved a Bad Thing?
Absolutely not. In fact, it’s an opportunity.
When businesses in creatively underserved industries invest in meaningful branding, they have the power to stand out from competitors in big ways. Their untapped potential means the creative bar is theirs to set—and that’s where we come in.
Being creatively underserved isn’t a setback—it’s your brand’s chance to stand out in a big way.
Why We Work With Creatively Underserved Clients
At Made in July, we’ve built our agency to exclusively serve these types of clients. Why?
- They make for incredible partners. They know their industries better than anyone, and we love the collaboration that comes from pairing their expertise with our creativity.
- They’re eager to make an impact. Our clients understand that strong branding isn’t just about looking good—it’s about raising the standard of what’s possible in their industries.
- We see opportunity where others don’t. Absence breeds opportunity. The gap left by traditional agencies creates space for impactful, meaningful design that helps these brands truly shine.
How We Help
We’re not about ego here. Our approach is all about education, collaboration, and delivering work that feels personal, intentional, and effective. At every step, we ensure our clients are part of the process—because no one knows their business better than they do.
At Made in July, we believe in the power of being creatively underserved—because that’s where the best opportunities live.
If you’re a law firm looking to refresh your identity, a developer breaking ground on a new project, or a nonprofit ready to raise awareness, we’d love to work with you.
Ready to make your brand stand out? Click here to get started.
